MARIMO FEATURED IN ÄRIPÄEV: WHY CLIENTS FLY TO TALLINN FOR A LUXURY DRESS

Äripäev · September 2026 · Suur lugu

Marimo founder Mariliis Pikkar featured in Äripäev in an in-depth story about building an international luxury fashion brand from Estonia.

The article looks at Marimo's international clients, the value behind its made-to-order approach and why women are willing to travel to Tallinn for a piece of clothing they feel is worth investing in.

As Mariliis shares in the interview, Marimo's international journey did not require moving to New York or another fashion capital. Instead, clients from abroad have found their way to Tallinn — including women who travel from as far as California for their Marimo pieces.

The feature also explores the question of price in luxury fashion and how Marimo's clients understand the craftsmanship and personal service behind a piece that creates the price.

Read the full article on Äripäev →