BRAND STORY

Marimo is a slow fashion luxury brand from Estonia, founded in 2010. It embodies modern elegance, exceptional quality in design, fabrics, and tailoring, and a deeply personal approach to each client. We offer ready-to-wear, bespoke, and made-to-measure garments, both online and in person, along with Capsule Wardrobe sets, styling services, and workshops tailored to individual needs. Women from all over the world—19 countries and counting—trust our expertise in creating timeless pieces that reflect their uniqueness and personality. Designed by Mariliis Pikkar and crafted by skilled tailors in our Tallinn Old Town atelier, Marimo collections embrace enduring elegance and versatility. Built on the capsule collection principle, each new collection seamlessly complements previous ones, allowing our clients to continuously build a cohesive, effortless wardrobe. We launch two main collections each year, with additional smaller releases in between. Our mission is simple: to solve the “closet full, nothing to wear” dilemma by creating timeless, versatile pieces that stand the test of time.


bespoke fashion

THE FORCE BEHIND MARIMO – MARILIIS PIKKAR


Having my own high-end fashion brand to help women worldwide look and feel beautiful and confident every day has been one of my biggest dreams since high school. I started to sew clothes for my sister’s dolls at the age of 6. I didn’t like to play with them, but I enjoyed making clothes for them. While being around 10-11 years old, my mom said that it’s time to try to sew for myself as well – I really liked it and I have made all my own clothes since then. In high school, I started to sew for my friends and during the university studies I made custom-made pieces for more and more women. As my mom was a professional tailor, she taught me that all garments must be made immaculately. I got my master's degree in Technology of Textiles and Garment Industry at a renowned university TalTech in Tallinn. During the previous recession in 2009 I decided to make my dream a reality and founded Marimo Fashion in 2010. I started alone but we have grown into a team of 8 people plus advisors for now.

When I create, I want to create garments that women really need and want. I lean on our clients' feedback and build up collections of versatile staples that will last you a lifetime. I believe in conscious shopping. With my team we share all the knowledge and experience that we have to educate women from all over the world to shop more wisely and creating a fulfilling life. In this video, I’ll share my journey of how a girl from a simple countryside family, with no contacts in the fashion field, turned her dream into reality.

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MARIMO sündis 2010. aastal Mariliis Pikkari lihtsast soovist luua elegantseid rõivaid ettevõtlikele ja eneseteadlikele naistele. Naistele, kes on end ise üles töötanud ja teavad, mis nad väärt on. Mitu hooaega ja kollektsiooni hiljem on MARIMO jõudnud tänasesse - kohta, kus uued kollektsioonid sünnivad. Sünnivad loovuse, elegantsi ja kvaliteedi koosmõjust.

Meie kleidid-mantlid-sallid ei ole hingetu liinitoode. Nad on käsitööna valminud ainulaadsed ja erilised esemed, mis on valminud parimate Eesti rätsepate käe all parimatest peamiselt Itaaliast tellitud materjalidest. Alati erilised, alati isikupärased. Nad pole mõeldud igaühele - nad on mõeldud Mulle!