CREATING YOUR SIGNATURE STYLE

A signature look is an outfit that you can put on while getting dressed in the dark and not worry that you’re going to walk out of the house looking like you… well.. got dressed in the dark!
Skye McLain

Signature style
CLOTHING: MARIMO LIATRIS PENCIL DRESS AND BLACK LINARIA COAT
Photo Karin Kallas

The trick for dressing better lies in finding your unique style and building a   that consists of clothes that represent You, fit perfectly and match well together. Fashion is an art form and an excellent way to express yourself, so why not play around with your clothes and find the styling options for garments that help you create your signature style?

The key to great unique style is to have a few really amazing and elegant items and learn to style them in many different ways. This is exactly what Marimo's capsule wardrobe concept is about. It's about personal style - a practice of editing your wardrobe down to your favorite clothes that fit your lifestyle and figure right now. All capsule wardrobe pieces are chosen so that it's possible to remix them regularly, shopping more wisely and sustainably. You don't have to buy new clothes all the time to dress well and look stunning. Actually it's the opposite - the more items we own, the more dilute our personal style will become, so it's more reasonable to buy items that you love and wear for a long time.


WHY DO YOU NEED A SIGNATURE LOOK? 
There are many reasons.
First, having a signature look helps tremendously toward effortlessly selecting your outfit of the day and saves your valuable time in the mornings. 
Second, your signature look says much about you.

Third, it helps you gain clarity - it will bring you closer to the perfectly styled, ideal elegant self that we each have in our minds of what we want to look like, dress like, and ultimately, feel like.
And fourth, it will also make shopping for yourself so much easier.
French fashion icon Carine Roitfeld is an example of a woman who uses uniform dressing to her advantage. Her uniform is a great pencil skirt and a blouse. She may mix up the colors, textures and prints to keep things interesting but she relies mainly on the same silhouette, so it doesn't mean that you have to wear the exact same thing every day, it’s about knowing what shape, colors, items, style looks best on you and wearing them.


HOW TO DEVELOP YOUR SIGNATURE STYLE?
 

DECIDE WHAT YOU LIKE
What clothes make you feel good? Which clothes do you enjoy wearing? In what clothes you are getting more compliments? Is your style more classical, feminine, or edgy? Are you more of a pants or skirts person? Find some style inspiration from social media (Pinterest, Instagram, designer journals) and magazines.

CONSIDER YOUR LIFESTYLE
The way you dress should support your lifestyle.
It means that you need to make sure what primary outfit categories are most relevant to your lifestyle right now. Are you working at home? How much socializing is in your life right now? Or are you working at the office day by day? How many events do you have?

MIX AND MATCH DIFFERENT STYLES
The key to creating your signature style is to have few really stunning items and learn to style them in many different ways. Dear to experiment - wear your favorite dress with trendy sneakers! 

KNOW WHAT SUITS YOU
Know your skin tone and figure type.
Ask yourself what kind of silhouette is most flattering on you and choose a look that falls in line with that. If you have great legs and a feminine style, then a pencil skirt does make a lot of sense to you. Once you’ve established a staple, then you can start building a curated collection of pieces - You pick that one piece that’s going to be the key item and then build from there.

SHOW YOUR PERSONALITY AND INTERESTS
If you are playful by nature, wear some stunning bold colors or patterns. If you are more of a serious type why not build your style on sharp black and white elegant silhouettes.

How to create your signature style

Having a well-developed stunning signature look will make shopping for yourself so much easier - it saves brain space and demolishes morning “what to wear” panic.

 

Stay safe! Stay chic!
Mariliis / Founder and creative director

 

 

 





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