MARIMO FEATURED IN DELFI GEENIUS DIGIPRO: COMBINING CRAFTSMANSHIP WITH DIGITAL INNOVATION

Geenius DigiPRO · 2026

Marimo was featured in Geenius DigiPRO in an article exploring how an Estonian luxury fashion brand combines traditional craftsmanship with digital solutions while building an international business from Estonia.

In the interview, Marimo founder and designer Mariliis Pikkar speaks about the company's international growth, the role of technology in modern fashion and why building a global brand does not necessarily mean moving to a major fashion capital.

For Mariliis, Estonia does not have to be a limitation. With the right product, story and digital tools, a fashion brand can reach international clients without relocating its creative home.

The feature explores this idea through Marimo's experience of growing an international customer base while continuing to design and create from Tallinn.

The article also notes that Marimo is worn by Sirje Karis, The First Lady of Estonia, adding another chapter to the story of an Estonian fashion brand reaching beyond its home market.